top of page
Experiential Marketing & National OEM Training | Account Executive & Producer
Home: Welcome
David Weishaar
Known for building the processes, toolkits, and teams that keep complex, multi-market programmes running on time, on budget, and on brand.
25+
MARKETS ANNUALLY
10+
YEARS IN INDUSTRY
100+
STAFF PER ACTIVATION
9
YEARS BMW & CHEVROLET
The full story
I've spent the better part of nine years on track — and just as many at the desk making sure every detail is locked before the cars leave the paddock.
At EventLink Group, I manage end-to-end automotive experiential programmes across 25+ markets annually. Circuit coordination, vehicle fleet logistics, driver briefings, risk registers, live run sheets, and the post-event reports that close the loop.
I've worked across some of the world's most iconic circuits and private clubs — Circuit of the Americas, Indianapolis Motor Speedway, Spring Mountain Resort, Monticello Motor Club, Thermal Club, Las Vegas Motor Speedway, NCM Motorsports Park — delivering programmes for brands that don't accept anything less than excellent.
Outside of track I've produced automotive commercial shoots, major auto shows, and large-scale brand campaigns for BMW, Chevrolet, Stellantis, Volkswagen, Ford, and more. Equally comfortable managing an 80-person volunteer crew on a live activation or sitting across the table in a contract negotiation.
Jess & David- Carhenge
Programmes & campaigns
TRACK & PERFORMANCE DRIVING
BMW & Chevrolet Track Programmes
BMW Ultimate Driving Experience - BMW M-Track Days - Corvette Academy - C8 Launch - Chevrolet National Tours - Camaro Fest
COMMERCIAL & BRAND
Brand Shoots & Campaigns
Ford Mustang Mach-E O2O - VW Mini Car Commercial - Cadillac Commercial - Alfa Romeo - Chevrolet Mi Familia - Navy / Jeep Tour
DEALER TRAINING & BRAND EVENTS
OEM Programmes
Stellantis Dealer Training - Hummer EV Creator Summit - NY Auto Show
- Chevrolet - Chicago Auto Show - BMW- SEMA Auto Show
SPORTS & ENTERTAINMENT
Live Events
BMW Ultimate Driving Experience - BMW M-Track Days - Corvette Academy - C8 Launch - Chevrolet National Tours - Camaro Fest
CIRCUITS & VENUES
Circuit of the Americas - Indianapolis Motor Speedway - Las Vegas Motor Speedway - Echo Park - Spring Mountain Resort - NCM Motorsports Park - Monticello Motor Club - Thermal Club - The Concourse Club - Charlotte Motor Speedway - 10/10th Club - Texas Motor Speedway - Little Caesars Arena - Comerica Park - Susan G. Komen Breast Cancer 3-Day
Career history
2017-Present
EventLink Group
Account Executive & Event Producer
-
National OEM Sales Training: Chevrolet & Buick/GMC National Sales Training (2017–2026) · Corvette Academy (2019–2026) · Stellantis (2025)
-
Diversity & Inclusion Programming: Chevrolet Mi Familia Tour (2023) · Hummer EV Creator Summit (2024) · ABFF – American Black Film Festival (2022) · NCAA Women’s March Madness Watch Party – Buick (2022) · Ford O2O (2020) Additional Brand Programs: BMW Ultimate Driving Experience (2017–2020) · NY Auto Show – Chevrolet (2021–2023) · Chicago Auto Show – BMW (2022–2023) · Detroit Red Wings / Tigers (2025–2026) · KSCVC (2027)
-
Produced multicultural and community-facing brand activations across 25+ annual markets — leading creative execution, on-site operations, and audience experience from brief to post-event wrap
-
– Built and owned all programme infrastructure — strategic objectives, event manuals, run sheets, supplier briefs, and post-event reports — across concurrent programmes of varying scale and complexity
-
– Directed on-site teams of 80–100 staff and agencies per activation; primary client and stakeholder contact across all programme phases from planning through execution
-
– Managed budget forecasting, supplier contracts, payment cycles, and post-event reconciliation across multiple concurrent programmes
-
– Designed and maintained process documentation, toolkits, and operational guidelines that standardised delivery and scaled efficiently across new markets and programmes
-
– Partnered with brand and communications teams to align event messaging, on-site experience, and content delivery across internal and external channels – Delivered winning competitive bids for large-scale national programmes — overseeing strategy, financials, and executive presentations end-to-end
Event 360
2017-2021
Event Project Manager
-
Programmes: Susan G. Komen Breast Cancer 3-Day (Camp Coordinator & Logistics Lead, 2017–2020) · 5K The Hard Way – Obstacle Foreman (2019)
-
Produced multi-day fundraising events for 5,000+ participants across multiple US markets — coordinating volunteers, vendors, logistics, and on-site communications end-to-end – Built camp infrastructure and operational frameworks from the ground up — managing vendor procurement, staffing, scheduling, and attendee experience across all event touchpoints
Performing Artist Repertoire Theatre / Sum-Tur Ampitheatre
2016-2017
Technical Director & Sound Design
-
Multi-season stage management, sound design, and crew leadership for a regional theatre company
-
Supervises the technical setup, load-in, and load-out of band and rental equipment.
-
Assist set-up of Backline, Audio gear, Lighting gear, Video gear, set-pieces and any additional production element relevant to the live event production
-
Responsible for documenting disciplinary issues of production crew and reports actions back to Production Manager.
-
Overseeing backstage credential and security plan is being implemented and overseen by security department in order to maintain a safe and secure backstage area for artists
RK Productions
2015
Super Bowl 50 - Casting & Props Management Assistant
-
Stage talent management and theatrical props installation for Super Bowl 50 production
-
Coordinated with local law enforcement for escort to and from stadium
Home: Gallery
Let's Connect
Phone
308.760.9069
Location
Northville, MI
Email
dpweishaar@gmail.com
Available For
Full-time roles & freelance contracts
Home: Contact
bottom of page